As neon Performance continues to grow, we have officially launched the neon Athletes Programme to support competitors across multiple disciplines, including HYROX, CrossFit, marathon running and functional fitness.
The programme is built around a simple principle. If athletes are pushing their limits, they should have the right support behind them. Through the initiative, we help selected competitors access more events and training opportunities by removing some of the financial and logistical constraints that often limit participation.
In return, our athletes help us build awareness within their communities. They share their training experiences, provide feedback on product performance and help educate their audiences on the benefits of improved airflow during high-intensity competition.
“We are not looking for influencers. We are looking for competitors,” said Daniel Gray, Co-Founder of Clearglow Media. “The athletes we work with reflect the values behind neon. Hard work, discipline and continuous improvement.”
The neon Athletes Programme is still in its early stages, but the ambition is clear. We want to build a network of like-minded competitors who believe in marginal gains and see breathing performance as part of their overall training strategy.
As the programme expands, our focus remains on authenticity. The right partnerships will always be more important than the biggest followings.