NEON Performance is entering its next chapter. Today we are unveiling a full rebrand for our performance breathing line, alongside an expanded colour range that gives athletes more choice than ever before. The refreshed identity reflects how far the brand has come since launch, and where we are heading next.
Why we rebranded
When we first launched NEON Performance in the UK and US, our priority was proving the concept: that better airflow could support athletic performance, not just sleep. That validation has now happened. As the brand has grown and our community of performance-minded athletes has expanded, our original identity no longer reflected the ambition and credibility of the product. The rebrand sharpens how NEON looks and feels so it stands confidently alongside the serious sport and training brands our customers already trust.
The new look brings a cleaner, bolder logo and updated packaging designed to stand out on shelf and in the marketplace, while making it easier for customers to identify the product that is right for them. It is a visual step up that matches the performance-led positioning at the heart of the brand.
More colours, more choice
Alongside the rebrand, we are expanding the NEON Performance range with two new colours. In addition to our existing clear and neon green options, athletes can now choose from black and pink. The wider range is a direct response to customer feedback and gives our community more ways to find a look that suits their style, their sport and their setup.
Clear remains the discreet, barely-there option, while neon green stays true to the brand’s signature energy. The new black brings a sleek, understated finish for training and competition, and pink adds a bold, expressive choice that broadens the appeal of the range without compromising on the patented performance design NEON is known for.
“The rebrand and expanded colour range are about giving athletes more of what they asked for,” said Daniel Gray, Co-Founder of Clearglow Media. “The product has proven itself, so now it is about building a brand and a range that our community is proud to wear and train in.”
What’s next
The refreshed identity and broader colour range set the stage for the next phase of NEON Performance: increasing brand visibility, deepening our community of performance-minded athletes, and continuing to expand the range. The clear, neon green, black and pink options are rolling out now, and we cannot wait to see how our athletes make them their own.