This year, we officially launched neon Performance in the UK and US markets, marking our entry into the performance breathing category.
neon was built around a simple idea. If better airflow can improve sleep quality, why should it not also support athletic performance? The brand sits at the intersection of sport, training and optimisation, targeting athletes and everyday fitness enthusiasts looking for marginal gains.
Unlike traditional nasal strip brands that focus solely on snoring or sleep, neon features a unique patented design developed specifically to enhance physical output, recovery and breathing efficiency during training.
“neon represents the kind of opportunity we look for,” said Daniel Gray, Co-Founder of Clearglow Media. “There was a gap in the market for a performance-led breathing product. We wanted to build something credible in both sport and ecommerce.”
Launching simultaneously in the UK and US is challenging, but it was a deliberate move. It allowed us to validate positioning, messaging and price sensitivity across two major markets from day one. As with all our brands, the focus has been on refining product fundamentals, strengthening customer feedback loops and optimising marketplace performance.
The next phase for neon will centre on increasing brand visibility, expanding the product range and building a strong community around performance breathing. We are focused on bringing together like-minded athletes who understand the value of improving airflow to enhance sporting performance.